The 2nd chapter in Kawasaki’s Enchantment focuses on achieving likability. Basically, be nice! Everything works better when people are nice and try to get along. He lists likability as the foundation to success, I agree. The steps towards likability are easy:
- get close
- make contact
- get connected
As I read through his list I’m mentally ticking them off. So far I’m going OK with all of those points. The last one however is one I want to work on in 2012.
TLs often get stuck in the library with supervisory duties at lunch and recess so we miss out on the social aspect of the school staffroom. I plan to change that while I still focus on the many teachers that come into the library; they are my target audience to start with. They already come to us but I want to delight them so much they become the type of customers that help spread the word. So creating relationships with them is my first goal. I’m going to start with the simplest of things to get connected with other staff:
- I’m going to change the way I enter the school. Starting on day one, I’m going via the main entrance rather than the back carpark. In this way I will walk by the general office and the staffroom every morning and evening. I’m bound to run into people – could it be as simple as that? Well a good start I believe.
- I’m going to learn all the staff’s names – no easy feat, there are over 100 but I’ve been there a whole year now and still only know about 30 (and some of those are shaky). I’ve got a staff photo somewhere and I’m going to study.
I like the quote attributed to the Brafman brothers (authors of another book about making business connections):
“… the single most important factor in determining whether or not you connect with another person is neither personality nor mutual interests – it is simple proximity.”